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Love this, Kimberly! - 'leading by example increases public willingness to adopt low-carbon behaviors ", as it backs up my Climate Influence theories AND lands at the tail end of #climateweekNYC where I've been on the ground noticing so many folks who need to be louder in very strategic ways to shift social norms in their sector's leadership. Woo hoo! There is untapped impact so many of us have, if we'd only Live the Change ourselves as an example - and take the step of signaling/reflecting that on even one social channel (ideally a B2B focused platform - since shifting the norms of our peers/colleagues is the gold).

Thank you, Kim, for dropping this at exactly the right time! Leaders heading home from NYC: this is YOUR call to action. Get more visible with whatever behavior shifts you have personally made and help your stakeholders connect the dots to your company's / industry's climate acting policies.

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So happy to hear this post found you at the right moment, Andrea! Yes to living the change ourselves-- while also holding the powerful accountable. The study I wrote about today showed why leaders aren't louder and bolder in their own climate actions. I've seen Steve Westlake's thesis diving into how and why leading by example works--- looking forward to reading the peer-reviewed study he teased on X when it comes out!

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23 hrs agoLiked by Prof. Kimberly Nicholas

I’m not sure I understand all the things you write about, but I am so proud of you for standing tall for climate change! I believe with voices like yours,” We Can Fix it”❀️

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#TeamPenguin

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